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Posted on February 12, 2008

New York, NY: Multi-platinum rockers, Nickelback have announced that í¢ä‰åñPhotographí¢ä‰åŒ will be the premiere single off their fourth Roadrunner album, All The Right Reasons. A fitting first single for an amazingly hooky and textured album, í¢ä‰åñPhotographí¢ä‰åŒ finds the the band’s seemingly innate ability to craft infectious rock tracks in full display, while also marking a natural progression for the band. You can listen to thhe track now by CLICKING HERE. A video for the single was recently shot by longtime Nickelback-video director Nigel Dick (Guns n’ Roses, Britney Spears, Ozzy Osbourne), in the band’s hometown of Hanna, Alberta in Canada. Inspired by vignettes from lead singer/guitarist Chad Kroeger’s life – initiated by a photo he took one New Year’s Eve with the band’s longitme friend/engineer Joey Moi – í¢ä‰åñPhotographí¢ä‰åŒ is the universal story of the memories that flood back after looking at personal photos. From teenage mischief to young love, all the way down to regrets or promises that may not have been kept, the single deals with common human experiences and its video shows off the personal history of members Chad and Mike Kroeger and Ryan Peake. The small town in the Canadian Badlands in which they grew up gave them a warm welcome. “It was a wonderful trip down memory lane,” says Kroeger. “It was great to see the people and places that we haven’t seen since we left there 10 years ago.” Written and produced by the band, All The Right Reasons sets a modified tone for Nickelback’s future by showing off a great range of musical styles and incorporating new musical elements into the mix, like piano and strings (on “Savin Me”). Taking us back to Nickelback’s trademark raucous rock are “Fight For All The Wrong Reasons” and “Animals.” Tracks like “Side of a Bullet” and “Follow You Home” feature a tribute to slain Pantera guitarist “Dimebag” Darrell Abbott and the work of ZZ-Top maestro, Billy Gibbons, respectively. The continued growth of Nickelback is a success story built on the road, on the radio and by – above all things – great rock songs. The band’s 2003 Platinum release, The Long Road bore several rock, modern rock, and pop radio smashes including í¢ä‰åñSomeday,í¢ä‰åŒ í¢ä‰åñFigured You Out,í¢ä‰åŒ í¢ä‰åñFeelin’ Way Too Damn Goodí¢ä‰åŒ. The album earned the band 3 Grammy nominations, 6 Radio Music Award nominations, and 1 American Music Award nomination. Nickelback’s previous album Silver Side Up was an instant smash upon release in 2001, spawning three No. 1 hit singles including í¢ä‰åñHow You Remind Me,í¢ä‰åŒ í¢ä‰åñToo Badí¢ä‰åŒ and í¢ä‰åñNever Again.í¢ä‰åŒ The album achieved multi-Platinum status in the U.K. (3x Platinum), racked up four Grammy Award nominations, four Billboard Awards, four Canadian Juno awards. Its first single, “How You Remind Me,” was the #1 Most Played Song of 2002, across all formats, according to Billboard Monitor.


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