TIMES OF GRACE are streaming the video for the uplifting song “Live in Love” on their Facebook page. But this isn’t your average hard rock video. Rather, TIMES OF GRACE use this medium to shed light on the Rise Above Foundation and that organization’s important cause. The Rise Above Foundation is a nonprofit dedicated to providing Massachusetts children in foster care with enriching activities, opportunities and experiences. Given the hopeful message encased in the lyrics, the song is a perfect complement to the efforts of the Rise Above Foundation.
The clip shows the band walking through the streets of Massachusetts, singing the song and splicing footage of those in need throughout. The striking, heart wrenching images further demonstrate the point that the band is trying to make about help and hope.
In addition to close up shots of worn faces and hands, which serve to make the plight of those in need incredibly real and tangible, the video also displays statistics about people in foster care, rehab and on the streets. The video opens its arms to the homeless, the elderly and the children who are at risk.
TIMES OF GRACE singer Jesse leach commented on the video, saying, ” I am excited for this video to come out. I feel like we did a different approach to the typical performance video. I enjoyed the shoot and the day we spent driving around to different locations. I feel strongly about the message of compassion and love. I hope we are able to help change a child’s life through weriseabove.org or at the very least inspire others to reach outside themselves and make a difference. I want nothing more than for our music to have a positive impact in this world. One love to all!”
Director Tim Dennesen also weighed in, saying, “‘Live in Love’ sends a powerful message. Anthony Jarvis, the director of photography, and I wanted to give raw visuals to this message to help spread awareness. It was a mystical quest, and a lot of fun to work with TIMES OF GRACE.”
The Rise Above Foundation was equally thrilled about partnering with the band to spread their message and their mission, saying, “We’re honored that TIMES OF GRACE identified Rise Above as the Massachusetts charity to spotlight in this video. Working with a band with strong roots in Massachusetts is a great way to advocate for the youth in foster care that we serve. We are proud to be part of such a powerful effort to bring critical social issues to the surface.”