Tap for menu
Go
Turnstile

SLASH: REDEFINING THE WAY FANS EXPERIENCE MUSIC AND ALBUMS WITH MUSIC TECH APPS…

Posted on July 26, 2012

“In this day and age, if you can take music in a different direction and show people all the different facets of how music is created and performed, it makes the whole picture more interesting. That is our goal.” – SLASH

We’ve moved into the digital music era, but multimedia albums have neglected to make the transition into this new era as easily as singles. Technology has evolved to create opportunities never before possible, such as interacting with artists in a live setting. Ideas move fast, and it makes sense an artist would be at the heart of new, innovative and forward-thinking ideas that resonate. Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame inductee SLASH has introduced two new music apps which celebrate a return to the full-length album, allowing fans to access his signature sound and push the boundaries of how music is released.

SLASH’s new album APOCALYPTIC LOVE moves into the interactive age and is now available as a multimedia app for users of Apple’s iPhone, iPad and iPod devices. SLASH has partnered with MATIvision to bring fans the SLASH360 app. The SLASH360 brings you into the studio with SLASH and his bandmates Myles Kennedy and The Conspirators Brent Fitz (drums) and Todd Kerns (bass).

“We recorded this album live, as we played it,” explains SLASH. “The app captures the energy of the band in the best way and MATIvision allows fans to experience the album just as if they were in the room with us.”

MATIvision is the world’s first multi-camera 360-degree interactive music application. The SLASH360 app allows fans to follow every moment of the band performing APOCALYPTIC LOVE in its entirety through the eyes of six 360-degree spherical, panoramic cameras. SLASH360 is a music first, neverbefore have fans been able to control their experience while listening to the album at the same time. SLASH and MATIvision have taken the information that used to be limited to a CD booklet and turned it into a unique fan experience.

There are two versions of the SLASH360 app. The introductory version includes the #1 Active Rock hit “You’re A Lie” with lyrics and extras (

Subscribe

Enter your email to subscribe to our regular newsletter & new music alerts

Submit

By submitting my information, I agree to receive personalized updates and marketing messages about Roadrunner Records, based on my information, interests, activities, website visits and device data and in accordance with the Privacy Policy. I understand that I can opt-out at any time by emailing privacypolicy@wmg.com.