Spotify launched its own apps platform yesterday, which the company describes in a nutshell, as a feature that ‘brings you new and exciting music experiences built around your music tastes’. Spotify have made a video about the new app feature, which you can see below:

Anybody can create a Spotify App and some of the biggest brands in the world are doing just that. Brands like TuneWiki for lyrics, or Moodagent, which claim to match the perfect music to your mood.

Journalist Stuart Dredge wrote about the launch on yesterday’s Guardian App Blog and he touched upon the thought that is on everyone’s minds: ‘How will this affect iTunes?’.

‘The new platform makes the rivalry between Spotify and Apple’s iTunes even more clear-cut, with Spotify placing its bet on becoming a Facebook-style open platform to compete with the closed (by comparison) iTunes ecosystem.’ – read the full article on The Guardian website here.

If you have Spotify and want to try out the app feature, see below for some handy tips on how to add apps:

In the left sidebar of Spotify, you’ll find a section called Apps. Click on this to bring up the App Finder. As the name suggests, this is your key to apps, glorious apps. Go forth and find the apps for you.