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Dana Dentata

This Time’s For Real

Posted on February 12, 2008

Earlier this month – Jan 13, Ill Nino shot their latest video. The video is for “This Time’s For Real,” and was shot in Spanish Harlem in NYC. An account of the day, as written by our very own US Marketing Matt – a man who witnessed the shoot – is as follows: C-O-L-D!!! Ok, so that’s not the word that immediately comes to mind when you think of Ill Nino – but trust me, if you were hanging out by the Hudson River in sub-zero temperatures in an abandoned warehouse, you’d agree. Ill Nino shot their video for “This Time’s For Real” with Zack Merck (Nevermore, Converge) at the Brooklyn Shipyards this past Tuesday. What Zack was able to do to bring a dilapidated old building to life was nothing short of miraculous – converting a crumbling edifice into both a sweaty boxing ring and a candle-filled spiritual oasis. Ill Nino heated the joint up with a killer performance of “TTFR”. The band were true troopers, ignoring the cold and running through the song about 15 times in total to nail it down. The shots looked amazing, so good that you couldn’t even tell that it was colder than a witches tit in that damn room. Kudos to all involved for stepping it up a notch, ignoring the frigid temps and putting together a video that is sure to burn it’s way on to MTV, FUSE and any other damn place that plays videos. Did I mention it was cold? (keep you eye out for this new video come mid-February…check out Ill Nino’s PHOTO GALLERY section of the site for shots from the shoot.)


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