Chad Kroeger and music mogul Jonathan Simkin have joined forces to create a production company licensed under Roadrunner Records, 604 Records. The Canadian duo aims to seek out and develop undiscovered talent in the music world not only in North America, but globally. As Nickelback’s attorney, Simkin has been working with Kroeger for almost 7 years. Simkin states, í¢äåñChad and I are doing something we are passionate about and enjoy. Not only do we get to directly participate in the production of new talent, but we also get to explore both the creative and business forces behind it. It is extremely rewarding.í¢äå The first signing to this company is Theory of a Deadman, a band that garnered attention by Kroeger and Simkin with its unparalleled capacity for songwriting. In a scene that is preoccupied with creating a specific sound, Theory’s frontman Tyler Connelly has a unique gift for sculpting poetic lyricism and relaying stories in his songs- situations which he may not have necessarily experienced firsthand, but convincingly writes about. The founders were also moved by the band’s live presence – it’s seemingly rare these days that a band can generate an album where every song is appealing and for that band to effectively execute such songs on stage. First stop, Theory Of A Deadman this summer. Did You Know? The ‘604’ in ‘604 Records’ comes from an area code up there in Canada. True.