Roadrunner & Artist News
SLASH: REDEFINING THE WAY FANS EXPERIENCE MUSIC AND ALBUMS WITH MUSIC TECH APPS...
Posted on July 26, 2012“In this day and age, if you can take music in a different direction and show people all the different facets of how music is created and performed, it makes the whole picture more interesting. That is our goal.” – SLASH
We’ve moved into the digital music era, but multimedia albums have neglected to make the transition into this new era as easily as singles. Technology has evolved to create opportunities never before possible, such as interacting with artists in a live setting. Ideas move fast, and it makes sense an artist would be at the heart of new, innovative and forward-thinking ideas that resonate. Grammy-winning, iconic guitarist and Rock and Roll Hall of Fame inductee SLASH has introduced two new music apps which celebrate a return to the full-length album, allowing fans to access his signature sound and push the boundaries of how music is released.
SLASH’s new album APOCALYPTIC LOVE moves into the interactive age and is now available as a multimedia app for users of Apple’s iPhone, iPad and iPod devices. SLASH has partnered with MATIvision to bring fans the SLASH360 app. The SLASH360 brings you into the studio with SLASH and his bandmates Myles Kennedy and The Conspirators Brent Fitz (drums) and Todd Kerns (bass).
“We recorded this album live, as we played it,” explains SLASH. “The app captures the energy of the band in the best way and MATIvision allows fans to experience the album just as if they were in the room with us.”
MATIvision is the world’s first multi-camera 360-degree interactive music application. The SLASH360 app allows fans to follow every moment of the band performing APOCALYPTIC LOVE in its entirety through the eyes of six 360-degree spherical, panoramic cameras. SLASH360 is a music first, neverbefore have fans been able to control their experience while listening to the album at the same time. SLASH and MATIvision have taken the information that used to be limited to a CD booklet and turned it into a unique fan experience.
There are two versions of the SLASH360 app. The introductory version includes the #1 Active Rock hit “You’re A Lie” with lyrics and extras (£0.69). Click here to experience: http://itunes.apple.com/gb/app/slash-360-lt-apocalyptic-love/id524517739?mt=8
A second, full version includes the entire album performance of APOCALYPTIC LOVE, photos, lyrics and other extras (£2.99). Experience the full version here: http://itunes.apple.com/gb/app/slash-360-apocalyptic-love/id524544296?mt=8
For the more musically inclined fan, SLASH partnered with IK Multimedia to develop AmpliTube SLASH edition which allows fans to play, practice and record with SLASH’s signature pedals and amplifiers on the iPhone, iPod touch, iPad and Mac/PC. Users can rock in a fully integrated multi-track recording studio with SLASH’s legendary Marshall amplifiers and his signature guitar pedals as well as a comprehensive collection of SLASH’s guitar tone settings. “Myles and I wrote APOCALYPTIC LOVE entirely on tour,” explains SLASH. “When we weren’t performing we were traveling so by using my iPhone with AmpliTube and iRig I was able to capture the ideas swimming in my head at 4AM. I’ll do some tweaks on the Marshall’s, but there are different effects available including distortion, chorus, auto wah and more.” SLASH worked closely with IK Multimedia to make sure AmpliTube Slash faithfully reproduced his unmistakable sounds and tones. The apps are now available for iPhone, iPod Touch, iPad (£6.99) and inside the new AmpliTube 2.5 for iOS with the inclusion of SLASH’s full deck of signature gear in the cutting edge AmpliTube Custom Shop desktop/laptop app and plug-in for Mac/PC. For all possible options, visit: www.amplitube.com/slash.
2012 has been a big year so far for SLASH. Last week he was honored with his own Star on the Hollywood Walk of Fame, located directly in front of the Hard Rock Café on Hollywood Blvd (6801 Hollywood Blvd). As a musician, artist, philanthropist, and iconic rock figure, SLASH has amassed album sales nearing an astounding 100 million copies along with a Grammy Award and seven Grammy nominations, plus countless other accolades, and acknowledgements, Time magazine named SLASH #2, behind Jimi Hendrix, on its “The Ten Best Electric Guitar Players of All-Time”. SLASH’s self-titled biography critically well-received, climbed the bestseller list in both the U.S. and U.K. hitting #8 on the NY Times Bestsellers list.
SLASH Featuring Myles Kennedy and The Conspirators recently released their new album APOCALYPTIC LOVE (May 22, 2012). APOCALYPTIC LOVE stormed onto the Billboard Top 200 Albums Chart at #4,marking the top rock debut for that week. The disc hit #1 Independent Albums Chartand #1 Hard Music Albums Chart. “You’re A Lie” the hard-driving first single off the new album is now #1 Active Rock, marking SLASH’s first ever solo #1 hit at radio. All songs on APOCALYPTIC LOVE (released on SLASH’s own Dik Hayd International, and distributed through Roadrunner Records across Europe, Middle East and Africa) were written together by SLASH and Myles Kennedy as they spent the last two years on tour all over the world.
Click the links below to pick up your copy of SLASH's 'Apocalyptic Love':
Special Edition album
Special Edition album
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